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My latest thoughts on sales & marketing

The Future of Sales

Published on October 05, 2022


To say that COVID-19 pandemic changed the world of sales would be an understatement. In fact, the pandemic and its social distancing rules has turned the world of sales upside down, and those who fail to keep up will be left behind. In this episode of the Love Selling Hate Sales podcast, Josh talks to sales author, speaker, teacher, and advisor Rishad Tobaccowala on what the future of sales looks like, and what sellers can do to keep up with the changes. Rishad talks about improving your virtual presence, maximizing your in-person interactions, and tightening your conversational skills. 


  • The likelihood of going back to a Pre-COVID-19 world is 0
  • Maximize your conferences for in-person interactions
  • You can’t generate revenue unless you create a triple win
  • Learn how to S.A.V.E your clients 
  • We were all salespersons at least once 
  • Try building a case for the opposite of what you think is true
  • 3 Things you can do to improve your selling
  • Tactical tips to apply when talking to your clients 


Rishad: “I do not believe that we are gonna be at a place where there isn’t gonna be some sort of worry about COVID for another year or two. Which means that people are not gonna go out of their way to have it easy to come inside the office.”

Rishad: “You don’t have to be there in person, but you need to be available. When they want you, you better be there. The worst thing, as you know, is looking for a telephone number in a website. Even worse than that is, your salesperson is missing in action when you want to reach them.”

Rishad: “Build a case for the exact opposite of what you think is true. Put your sales thoughts together and then what you basically do is decide why you’re full of s***. Poke holes. Because whoever you’re selling against will be doing exactly that.” 

Connect with Rishad through the links below:

About Josh Wagner: 

Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. 

To learn more about Josh and his work, follow the links below: