Built go-to-market. Not just advised on it.
GTM operating roles inside companies, GTM projects for startups building a scalable motion across sales, marketing, and partnerships, and advisory or board seats where commercial judgment matters most.
The GTM Operating Model: sales process design, a marketing credibility engine and sales offer, and a partner GTM motion. I focus on practical application, not theory.
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Get to know me
In the trenches
I started my career as an entrepreneur running a production business where I taught myself sales and marketing and how to scale. Then I jumped into a multimedia e-learning company where I built industry-specific vertical markets and go-to-market strategies. I was the guy who brought sales and marketing together to make GTM efforts successful.
Operator, not just advisor
Today I’m Operating Partner and Co-Founder at In Revenue Capital, an operator-immersive venture firm. I take GTM operating roles inside portfolio and outside companies, run scoped GTM projects for startups building sales, marketing, and partnership motions from the ground up, and hold advisory and board seats where commercial judgment matters most.
Professional speaker
National bestselling co-author of The Go-to-Market Cheat Code and host of two B2B podcasts, The Cheat Code Podcast and Love Selling Hate Sales. I’ve been speaking and writing about GTM for over a decade.
Three ways to work together
GTM Operating Roles: hands-on operating roles inside portfolio and outside companies.
GTM Projects: scoped engagements building sales, marketing, and partnership motions from the ground up.
Advisory & Board Roles: ongoing seats where commercial and GTM judgment matter most.
Hear How GTM Actually Gets Built
Two shows, one obsession: what actually works in B2B go-to-market.
The Cheat Code Podcast breaks down the frameworks behind scalable GTM. Love Selling Hate Sales gets honest with top performers about what selling actually feels like.
New episodes weekly, wherever you listen.
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THE PODCASTS
The Cheat Code Podcast breaks down the frameworks behind scalable GTM. Love Selling Hate Sales gets honest with top performers about what selling actually feels like.
GTM PROJECTS
Building a scalable GTM motion from scratch?
I run scoped GTM projects for startups, building sales, marketing, and partnership motions through a defined intake, discovery, validation, and recommendation process.
GTM OPERATING ROLES
Need hands-on GTM leadership, not just advice?
I take hands-on GTM operating roles inside companies, both in the In Revenue Capital portfolio and beyond, running the sales, marketing, and partnership motion day to day.
ADVISORY & BOARD ROLES
Looking for an advisor or board member who has actually run GTM, not just consulted on it?
As Operating Partner and Co-Founder of In Revenue Capital, I bring operator-level GTM judgment to a small number of boards and advisory relationships.
GTM Insights and Frameworks
Notes from the field on sales process, marketing, and partnerships
