What separates GTM advice from GTM experience?
I’ve spent the last 20 years building and running go-to-market functions in enterprise B2B, not just advising on them from the sidelines.
That path took me from CRO of Peerlogic to VP of Growth at DashLX, with nearly a decade before that inside the Adobe Marketo and Salesforce ecosystems building LeadMD’s go-to-market motion.
Along the way I co-authored the national bestseller The Go-to-Market Cheat Code with Justin Gray, and I host two podcasts, The Cheat Code Podcast and Love Selling Hate Sales, where I talk shop with operators and sellers who are actually in the work.
Today I’m Operating Partner and Co-Founder of In Revenue Capital, an operator-immersive venture firm built on the idea that portfolio companies need GTM leadership, not just GTM opinions.
My approach centers on a GTM Operating Model with three pillars: designing the sales process, building a marketing credibility engine and sales offer, and building a partner GTM motion. I focus on practical application, not theory, because that is what moves revenue.
Guest Appearances
Relationships compound the same way a good GTM motion does. Twenty years in marketing and sales, I have built a career on the relationships and the frameworks behind them. Below are some of the conversations where I have shared them.
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THE PODCASTS
The Cheat Code Podcast breaks down the frameworks behind scalable GTM. Love Selling Hate Sales gets honest with top performers about what selling actually feels like.
GTM PROJECTS
Building a scalable GTM motion from scratch?
I run scoped GTM projects for startups, building sales, marketing, and partnership motions through a defined intake, discovery, validation, and recommendation process.
GTM OPERATING ROLES
Need hands-on GTM leadership, not just advice?
I take hands-on GTM operating roles inside companies, both in the In Revenue Capital portfolio and beyond, running the sales, marketing, and partnership motion day to day.
ADVISORY & BOARD ROLES
Looking for an advisor or board member who has actually run GTM, not just consulted on it?
As Operating Partner and Co-Founder of In Revenue Capital, I bring operator-level GTM judgment to a small number of boards and advisory relationships.