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My latest thoughts on sales & marketing

7 Steps To Building A Pipeline For Life

Published on June 27, 2022


In this episode of the Love Selling Hate Sales podcast, Joshua breaks down his strategy for building a pipeline for life into seven simple steps that you can immediately apply to your own sales strategy. Start thinking about building your pipeline for life, and you will be able to focus on your client’s best interests at heart, instead of being constrained by the pitfalls of short-term thinking. 


  • Always think about building trust 
  • You have to put in the work
  • Consider your seller-market fit
  • Boost your connections
  • Understand the business of business
  • Practice conceptual thinking 
  • Earn and apply experience


Joshua: “Pipeline is of utmost importance. But what if we didn’t think about the pipeline for the month, or for the quarter, or even for the year. What if we thought about a pipeline for a life?” 

Joshua: “Anytime you engage with somebody, you better know how they make money. And even further, better know how they look at profit. Are they a public company, are they reporting to their shareholders? Are they a private company that’s looking to grow or look for acquisition?” 

Joshua: “You need to gain experience along the way, and use that experience to mold who you are. What’s your point of view? How can you help to grow connections, help people out no matter what it is you’re doing?” 

About Josh Wagner: 

Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. 

To learn more about Josh and his work, follow the links below: